Excerpts

Art is a lie which makes us see the truth.
—Pablo Picasso

I View My Work as an Art Form
Picasso was not only a great artist, he was also a good businessman. He knew the value of his work and he didn’t make excuses for it. He told a story once about someone who visited his studio, stood in front of a painting, and asked him, “What does it represent?” Picasso’s response was, “Two hundred thousand dollars.” He was telling the truth and in no uncertain terms. Picasso obviously viewed his art as a business, which it was. I view my business as an art, which it is. You should view your work that way, too.

Here’s why. Artists are known for their dedication to their ideals, to their muse—whatever that might be—and for their perseverance in getting things just right. Those are admirable traits to possess. They will go to great lengths to achieve the desired result. In 2005, a Beethoven manuscript was discovered in a library, and he made so many changes and scratches on it that there were holes punctured through the pages in some places. This work was found
to be done toward the end of his life, so he wasn’t a novice at writing music at that point. That’s just how he worked—he was a perfectionist who wouldn’t settle for less than his best. He didn’t need to impress anyone—except himself. That’s a good way to be, whether you’re a businessperson or a musician.

Compete with yourself to be the best you can be.

That’s the mindset of entrepreneurs—they know that competing with others might possibly lower their own standards. That may sound tough, but it’s the truth. You have to have your own vision and stick with it. Picasso definitely had his own way of seeing things that certainly worked to his advantage, artistically and financially. Don’t be afraid of being unique. It’s like being afraid of your best self.

Back to Picasso’s statement about art being a lie. One take on that is that the arts very often make the difficult look effortless. How hard is it to put paint on a canvas? Easy if you don’t know what you’re doing. A little more complex if you do know what you’re doing. In my first book, The Art of the Deal, I chose the title for those very reasons. Anyone in business knows that negotiating and making deals requires a lot of background work. People don’t see me doing that part, but it doesn’t mean I don’t do it. For example, when people see the beautiful marble in Trump Tower, they see that it looks fantastic, but they usually have no idea what I went through personally to achieve the end result. No one cares about the blood, sweat, and tears that art or beauty can require. It’s the end result that matters.

Art is also representational. In other words, it’s not life, but it’s about life. It can point to truths that we might not notice in our busy daily lives. It gives us a reflection. When I do a deal, it’s a reflection of my astuteness as a businessman. I strive for a comprehensive approach, much as an artist would. No matter what your field is, you can learn a lot by emulating that approach as much as possible.

My work as a builder combines both craftsmanship and art, and I refuse to settle for less. I didn’t have to use a rare marble when I built Trump Tower, but it would make a difference and I knew it. So when I say I view my work as an art form, you can bet that I’m as meticulous as any artist is about their materials and the desired result. If you will do the same, I think you’ll surprise yourself at how high your standards will become.

Don’t sell yourself short. Life is an art, business is an art, so be an artist and best yourself.

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